The result was vast amounts of records sold, and no change to their sound. Duran Duran turned out to have the perfect look for the new US cable television network, which put their music on heavy rotation. Yet this bid to refashion their image was stopped in its tracks by the launch of MTV. Mindful of how the group’s so-called ‘New Romantic’ image and sound would go down in the southern states of the US, its Stateside promoters suggested Rio should be remixed to give a rawer, more hard rock feel. "We were really a rock band with synthesisers," drummer Roger Taylor once said, "and we thought we’d be in the studio all the time".Īround the time of the album’s release, Duran Duran embarked upon an American tour. The group’s largely teenage following had caused it to be pigeonholed as what we would now call a 'boy band'―yet that’s not how the five members of Duran Duran regarded themselves. Released on May 10, 1982, Rio arrived at a time when Duran Duran was much-maligned by many serious music fans. "It was a band at the top of its game that was having so much fun, playing every day, and an engineer-producer who just knew exactly what to do and exactly how to channel what he was hearing." So said Duran Duran bass guitarist John Taylor about the group’s second studio album, Rio.
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